NYC shoppers marvel at Louis Vuitton’s temp store during flagship’s reno



Louis Vuitton’s flagship Fifth Avenue store may be covered in a giant trunk, but it’s far from packed up.

On Friday, the luxury brand opened its new temporary location — its Fifth Avenue flagship, currently covered in scaffolding made to look like its iconic luggage, is undergoing a years-long renovation project — and boasts its first-ever US cafe.

But it’s no makeshift holdover. The five-story temp store at 6 East 57th Street, across the street at the former Niketown, has already blown customers away.

On Friday, Louis Vuitton welcomed shoppers into its temporary store — right nearby the flagship that’s undergoing a multi-year renovation. Many visitors told The Post they couldn’t believe such an ornate store was temporary. Matthew McDermott
The flagship location is currently covered in scaffolding made to look like its iconic luggage. Matthew McDermott
Michelle Carter bought a pair of new boots on Friday during the new store opening. Matthew McDermott

“It’s phenomenal,” Michelle Carter, 59, told The Post as she exited the store carrying her new boots in the iconic orange shopping bags.

She and her girlfriends were some of the first people in the store when doors opened Friday morning. The gaggle of women visiting the city from Texas already has plans to return over the weekend to make another purchase.

Michelle had been in the flagship store before it closed to the public but said that this temporary shop “is way more elaborate.”

Shoppers take photos outside of the Louis Vuitton store on Fifth Avenue on Friday. Matthew McDermott
Inside the new store, located in the former Niketown. Getty Images for Louis Vuitton

“There’s just so much more attention to detail. And it’s bigger,” she explained.

The size of the interim shop was something duly noted by most stunned shoppers.

“I can’t believe how big it is,” Jordan Strong told The Post as he entered the shop with his wife Lisa, happily holding her shopping bag.

Jordan and Lisa Strong, visiting from the UK, were shocked at how big the temp store was. Matthew McDermott
Getty Images for Louis Vuitton

He compared the store to a museum, explaining that the displays and layout of the place made it a “really experiential” shopping trip.

The British tourist was almost convinced to buy a pair of bright yellow sneakers simply because they reminded him of a NY taxi cab. Instead, Lisa finally bought the bag she’d been eyeing online.

“This is my first one and I think it’s great that we’ve bought it in New York,” she said.

But the store is far from a tourist trap.

Martin Yeo is a loyal Louis Vuitton customer who beelined to the new store on Friday. Matthew McDermott
This temporary spot has only raised Yeo’s expectations for the flagship location, which he’s been guaranteed will be “even more fabulous.” REUTERS

Martin Yeo, a longtime loyal Louis Vuitton customer, purposely strutted into the store on Friday morning dressed in the label from head to toe, ready to purchase some exclusive offerings only available at the pop-up and check out the new location.

“I didn’t think it was going to be this fabulous,” the Manhattanite admitted, “but I’m very impressed. This is much better.”

This temporary spot has only raised his expectations for the flagship location, which he’s been guaranteed will be “even more fabulous.”

“If that doesn’t come through, I’m going to complain,” the 50-something-year-old said.

“I didn’t think it was going to be this fabulous,” the Manhattanite admitted, “but I’m very impressed. This is much better.” Matthew McDermott
The label is owned by the French conglomerate LVMH. Getty Images for Louis Vuitton

Now that he has his exclusive items in hand, he’s ready to return in a few weeks for his reservation at Le Cafe Louis Vuitton, the first LV-branded cafe in America.

The library-themed restaurant, on the fourth floor of the shop above the women’s and men’s sections tucked away behind the chocolate shop, is managed by STARR Restaurants, led by restaurateur Stephen Starr of Pastis fame.

Le Cafe Louis Vuitton is the first LV-branded cafe in America.
The new store also has a chocolate shop.

While not operating on the store’s opening day, it will seat its first guests on Nov. 16 in a packed house. Reservations can be made on Resy but are filled through Dec. 12 — as far forward as the website will let you search.

“You have to get your bony a – s here,” Yeo insisted.



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