Be a holiday hero by gifting these sought-after toys
At the holidays, finding the perfect gifts for your loved ones is one of the most stressful parts of the season. Shopping for kids is usually a bit easier because they’re always honest about what they want — toys, toys and more toys.
The trick to satisfying the children on your holiday shopping list, though, is knowing the year’s most popular toys. If you wait to go hunting for that sought-after Barbie playset or LEGO kit, you’ll probably wind up with out-of-stock notices and some very disappointed kids. We’ve gathered 10 of 2025’s best toys, so you can start holiday shopping right now and give Santa a run for his money in the making-kids-dreams-come-true department.
Best toys of 2025
This fun pink camper playset lets kids take Barbie on a host of outdoor adventures. It offers seven play areas and over 60 accessories for hours of imaginative play. The highlight of the set has to be the barbecue station — kids can make burgers for Barbie and friends with the included dough, burger mold and basting brush that changes the food’s color as it “cooks” with cold or warm water.
Amazon Delivery Van Ride-On Toy
If your little one likes to watch out for the Amazon delivery van, this adorable ride-on toy will make their holiday. Suitable for ages 2 and up, this set includes the rideable van with a comfortable seat and three wooden toys in Amazon boxes for delivery. There’s storage under the seat for additional toys, too.
Batman fans will love this version of the iconic puzzle toy. It twists and turns to help kids ages eight and up solve it, but also offers a fun display option once done. After it’s solved, children can attach Batman’s earpieces, secure the head to the included body and display it on a shelf to showcase their accomplishment.
Play-Doh Kitchen Creations Magical Mixer Playset
This fun Play-Doh set enables kids to pretend they’re bakers, creating eight different shapes for cakes, cupcakes and cookies. They can also decorate their creations with faux frosting, sprinkles, candy and other decorations. The set includes five cans of the modeling compound in orange, blue, hot pink, and confetti, plus a dual-color can with mint green and tan.
Bluey and Bingo Supermarket Playset
This large supermarket playset features three interactive levels, complete with a moving escalator that transports figures between floors. It also offers 24 real store sound effects, including beeping registers, and 14 accessories, such as shopping carts and sticker sheets. Of course, it also comes with Bluey and Bingo figures, allowing kids aged 3 and up to take their favorite characters on shopping adventures.
Hot Wheels Formula 1 Grand Prix Circuit Track Set
This exciting set lets children reenact Formula 1 races with classic Hot Wheels cars. It has two modes, so kids can race to see who’s fastest and also who can make the best elevated turns. The three-lance booster enables multiple cars to move around the course without stopping, too.
Ms. Rachel Speak & Sing 16″ Doll
Little ones who can’t get enough of Ms. Rachel will love this interactive doll. It can play over 16 signature phrases and four songs from the hit TV show and features a quiet/loud switch for children with sensory sensitivities. It is also supersoft and features baby-safe construction for kids ages 6 months and up.
Koala Diary Kids’ Adventurer’s Nature Explorer Set
If you have a child on your holiday shopping list who’s all about nature, this fun explorer kit is sure to be a hit. It includes a vest, hat, retractable butterfly net, bug container and more, so kids can observe and learn about insects. The hygiene bug-catching tools also ensure that children interact safely with the insects.
FurReal Maggie The Feed & Follow Cow
Featuring over 50 sound-and-motion reactions, this adorable cow toy can inspire hours of interactive play. She also drinks when offered a bottle and follows when kids lead her. The toy is covered with supersoft plush fur, so children will love cuddling with her, too.
This unique, extra-long Furby toy allows kids to create custom music, remix Furby songs, play games, practice breathing exercises, and more. It features four color-changing lights on its belly with different lighting effects and lets children adjust the volume to suit their mood. It can also interact with 2023 Furby, Furblets and other DJ Furby toys.
Prices listed reflect time and date of publication and are subject to change.
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