Netflix prices are slated to climb for most customers across the U.S.
Under the new pricing model, the cost of the streamer’s Standard plan without ads will increase by $2.50 — going from $15.49 to $17.99 per month. It marks the first time in three years Netflix has upped the pricing of the Standard tier, which comes with two simultaneous HD streams.
The ad-supported tier, meanwhile, is increasing from $6.99 to $7.99 per month while Netflix’s most premium package — with four simultaneous streams — will jump from $22.99 to $24.99 per month.
What’s more, the cost of adding an Extra Member to a primary account is due to increase from $7.99 to $8.99 per month.
Netflix announced the price hikes on Tuesday along with its Q4 2024 earnings results.
Last quarter, the streamer raked in 19 million new subscribers, bringing its total to 302 million globally.
Netflix said subscriptions have been fueled by the success of popular shows like “Squid Game.” The premiere of the South Korean show’s second season was the platform’s biggest premiere to date, with 68 million views in its first week.
They’ve also been buoyed by sports streaming, including events like Mike Tyson and Jake Paul’s boxing match in November. It drew 108 million viewers worldwide, making it the most-streamed sporting event ever, according to Netflix.
The platform hosted both Christmas Day NFL games, which averaged 30 million global viewers.
