After successfully closing the sale of his social media marketing startup, TX Medias, local entrepreneur and high school innovator, Daniel Rupawalla (danielrupawalla.com), is looking ahead to what comes next. The deal transfers control of TX Medias to one of its earliest and most invested partners, Spokesman Media (spokesman.media), a growing marketing conglomerate already leveraging the platform’s proprietary tools to strengthen its online reach.
Although exact terms of the acquisition weren’t shared, the size of the deal suggests the transaction reached a comfortable six-figure mark, with a range within $150k-$200k. For Rupawalla — who started TX Medias in his teens and scaled it to a network of millions of followers across multiple social media accounts — this move allows him to return to what drew him to entrepreneurship in the first place: building new, “cool” tools.
Before the deal, TX Medias served as the backbone for a wide range of online campaigns, enabling small businesses to refine their messaging, find their voice, and connect more authentically with customers. Spokesman Media was a key client from the start, relying on TX Medias’ underlying technology to hone its approach to brand positioning and audience engagement. Moreover, Spokesman acquired over a 4 million follower network from Daniel, including major comedy pages. Over time, the two companies’ close collaboration revealed a natural synergy, making the acquisition an obvious step forward.
While TX Medias’ core capabilities will soon integrate into Spokesman Media’s infrastructure, Rupawalla remains on board temporarily to ensure a seamless transition. It’s a role he’s well-suited for, given that he not only architected the platform’s algorithms but also led the team who brought his vision to life. Under his guidance, TX Medias grew from an ambitious idea into a revenue-generating engine for small businesses striving to stand out in the crowded digital landscape.
But the journey wasn’t without challenges. As market conditions tightened and competition intensified, Rupawalla found himself constantly refining both the platform and its go-to-market strategy. He credits the company’s success to building trust with partners, closely listening to client feedback, and never losing sight of the goal: empowering companies to understand their audiences more deeply, even if they lacked big marketing budgets.
Reflecting on the experience, Rupawalla emphasizes the importance of forging relationships over quick wins. Had TX Medias not developed a deep rapport with Spokesman Media, the path forward might have been far less clear. Instead, collaboration and honest conversations helped both sides recognize when it was time to join forces.
As Rupawalla wraps up his responsibilities, his thoughts are turning toward the future. With the sale behind him, he plans to re-focus on what he loves most — tinkering with new ideas and helping other up-and-coming entrepreneurs navigate the often unpredictable world of startups. His experience building and selling TX Medias at such a young age gives him a unique perspective to share, and he intends to pay it forward.
For now, though, the immediate priority is ensuring that Spokesman Media and TX Medias blend seamlessly. After that, Rupawalla will chart a new course, guided by the lessons learned on this journey and the conviction that the right partnerships can transform even the scrappiest ventures into forces that shape the future of how we connect and communicate online.
