Fox’s quarterly profits surge as World Cup, midterms bolster ad sales


Fox Corp posted stronger-than-expected first-quarter earnings Monday, boosted by a surge in advertising sales from this summer’s FIFA World Cup and the midterm elections despite a slowdown in Fox News ratings.

Quarterly revenue at the media company jumped 22% to $4.57 billion, with advertising sales up 47% in the period, with streaming platform Tubi also contributing to the ad gain.

The company said on an analyst call Monday that it reeled in $350 million in political advertising spending across the firm during the midterm cycle.


Fox said a surge in advertising sales from the World Cup bolstered its quarterly earnings. FIFA via Getty Images

Fox said its first-quarter income rose to $957 million, or $2.20 a share versus year-ago profit of $609 million, or $1.32 a share. Adjusted EPS totaled $2.54.

Wall Street expected EPS of $2.02 on revenue of $4.32 billion.

Company Chief Executive Lachlan Murdoch told investors that an October dip in ratings at its Fox News network — weeks ahead of the midterm election — was due to “viewer fatigue” and particularly strong ratings a year earlier.

He noted that it was not indicative of larger viewership problems.

Last year, Fox attracted a steady stream of viewers after the September 2025 death of conservative activist Charlie Kirk, as well as multiple natural disasters.


Lachlan Murdoch attending the Allen & Company Sun Valley Conference.
Fox CEO Lachlan Murdoch brushed off a slowdown in ratings at Fox News. Getty Images

“We’ve seen this playbook and know how to move through it,” Murdoch said.

Fox’s prime-time viewership fell 28% in October from the year-ago period, according to Nielsen. The network still remains the most-watched cable news network, ahead of MS Now and CNN, however.

Fox Corp and New York Post parent News Corp share common ownership.



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