Gavin Newsom’s wife pushed preachy gender films into schools— with state help

Gov. Gavin Newsom’s wife Jennifer Siebel Newsom is a filmmaker whose documentaries have been seen by millions — but that didn’t happen purely because of talent. 

Siebel Newsom leaned on her powerful hubby and his education board to push preachy flicks about “toxic masculinity” into classrooms, casting her husband as an enlightened Democratic savior — all while raking in up to $300,000 annually through her nonprofit, The Representation Project, and for-profit outfit Girls Club Entertainment. 

“I turned the lens on boys and men and looked at the boy crisis in America and how we were failing our boys and men with this sort of rigid notion of toxic masculinity,” Siebel Newsom said about one of her films in an interview.

Newsom is featured as a humble-bragging talking head in Siebel Newsom’s films “Miss Representation” and “The Great American Lie” alongside a cadre of lefty activists, Democratic politicians and academics hammering viewers with progressive totems like raising the minimum wage as a cure for gender inequity.

“We have the ability to step up and solve big problems … it’s just a question of prioritization, of political will,” Newsom said in The Great American Lie in what could easily pass for a stump speech. 

Even the liberal New York Times called the latter film “disingenuous” because it’s directed by the spouse of a top Democrat — but the relationship is never disclosed to unwitting viewers. 

What’s more, Newsom’s own Department of Education shilled his wife’s documentaries in official state guidelines — after the Representation Project bragged in a 2014 tax filing that its films and “curricula” were used in 1,000 California public schools.

Newsom’s Board of Education recommended Siebel Newsom’s films in controversial health education guidance in 2019 — shortly after he became governor — that was later adopted by the state education department. The guidance sparked heated debate for its focus on sexuality and gender identity. 

In 2020, the Department of Education worked with partners, including Siebel Newsom’s state-sponsored Office of First Partner, to push “social-emotional learning” in low-performing California schools — again recommending her films for classrooms.

“We’ve seen literacy rates at the lowest that we’ve ever had in the state. And we’ve seen math rates at the lowest we’ve ever had in the state,” said Assemblymember David Tangipa.

“This is a very clear attempt to indoctrinate the next generation of Californians. It’s a lot easier to control an uneducated group,” Tangipa added. “For the first time in history, this generation is significantly lower educated than our parents and grandparents.”

Forty-four percent of California 11th graders were not meeting reading standards in 2024, according to the California Assessment of Student Performance and Progress. Nearly 70% were below par in math.

Representation Project, which Siebel Newsom founded in 2011 when her husband was lieutenant governor, licenses her gender-obsessed documentary trilogy — “Miss Representation,” “The Mask You Live in,” and “The Great American Lie” — and another film called “Fair Play” to K-12 schools, universities and corporations, charging anywhere from $49 to $1500, according to its website. 

Her for-profit outfit, Girls Club, produces the films out of the Newsoms’ palatial, $9 million estate in Kentfield, Calif.

Representation Project’s curricula include cringey activities such as a “Privilege Walk” sorting students by race, gender, sexual orientation, and socioeconomic status. Other teaching manuals quiz middle schoolers on terms like pansexuality using a diagram labeled “The Genderbread Person.” 

In addition to free screenings in California’s struggling classrooms, Siebel Newsom — daughter of a multimillionaire Republican — said in a 2021 impact report that 5,000 schools across 50 U.S. states had shown her films, reaching 2.8 million students.

The Representation Project has earned more than $3 million in screening and film sales, paying Siebel Newsom a $150,000 salary plus additional reimbursements worth up to $150,000 annually, per IRS filings.

Siebel Newsom did not respond to the Post’s questions about her nonprofit.

Siebel Newsom’s films have been screened in school districts such as Campbell Union and Stanislaus County, where some parents were reportedly outraged after an uncensored version of The Mask You Live In showing profanity and references to porn was mistakenly shown to middle schoolers. 

At the University of Texas Austin, a male student who was found guilty of harassment in a contested Title IX investigation was forced to watch Siebel Newsom’s “The Mask You Live In” and write an essay as punishment.

“The Great American Lie” pins America’s economic inequality on its “hypermasculine value system” and “extreme masculine ideals of money, power and rugged individualism.”

Fair Play, starring Democratic Rep. Katie Porter and philanthropist Melinda Gates, deals with gender inequity at home.

Siebel Newsom is “prepping a film that’s about climate, Mother Earth and the feminine,” according to a 2024 interview with the BrandStorytellingTV podcast.

A sequel to “Miss Representation,” called “Miss Representation: Revolution,” has been mysteriously delayed. 

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