For 10 years, stylist Stacy London and lifestyle consultant Clinton Kelly told people “What Not to Wear.” In a new show, airing 12 years after the “What Not to Wear” series finale, they’re changing up their advice: “Wear Whatever the F You Want.”
London and Kelly had a highly publicized feud following “What Not to Wear” that began in 2018 and ended in 2023 when the pair finally reunited and reconciled. Following that reconciliation, they collaborated on a new series, and all eight episodes of that show, “Wear Whatever the F You Want,” are now available to stream on Prime Video.
While the duo’s first show focused on following society’s norms and old-fashioned rules when creating a personal style, “Wear Whatever the F You Want” throws out the rule book.
“These days, we have zero interest in telling people what to do, based on society’s norms—because there are no more norms!” Kelly and London said in a release announcing the show. “However, style is still an important form of communication, and we’re excited to show new clients how to align their messaging with their life goals. It’s time to celebrate individual style, not prescribe it.”
Each of the season’s eight episodes focuses on one client as Kelly and London empower them to live out their fashion fantasy, find their personal style, and, well, wear whatever the F they want.
‘Wear Whatever the F You Want’ release date:
All eight episodes of “Wear Whatever the F You Want” Season 1 are now streaming on Prime Video. The series came out on April 29.
‘Wear Whatever the F You Want’: How to watch for free
“Wear Whatever the F You Want” is an Amazon Original, meaning you’ll need an Amazon Prime membership with a Prime Video subscription to tune in.
Not a Prime member yet? No problem — you can still watch “Wear Whatever the F You Want” for free! Amazon Prime comes with a 30-day free trial before payment begins. After one month, the subscription costs $14.99/month or $139/year.
‘Wear Whatever the F You Want’ episode guide:
The season has eight episodes, each one focusing on one new client. Here’s a list of all the episodes, plus a little bit about what to expect from each one.
- Episode 1: “Grown Up Girly-Girl” – Jessica, a petite young mom, is looking for a more sophisticated look that reflects her confidence as a grown woman.
- Episode 2: “Punk Rock God” – Patrick, a charming “brewery dad,” wants to swap his T-shirts and clogs for the punk rock style he loved as a child and embrace his true self.
- Episode 3: “Powerhouse Diva” – Two-time breast cancer survivor Freedom is eager to regain confidence and embrace her inner diva, jumping into a new chapter of life as the strong, empowered woman she already is with the style to back it up.
- Episode 4: “Eclectic Bohemian” – Aspiring artist Akemi is ready to create a bold, colorful, artsy look that reflects her vibrant identity.
- Episode 5: “Breaking Gender Norms” – Alan, a recently transitioned trans man, is looking for a bold, new androgynous style that defies traditional gender norms and is uniquely his own.
- Episode 6: “Country Glitz and Glam” – Naomi is an ex-stripper who also spent time living in an Amish community. Yearning for the confidence she felt in her stripper days, Naomi wants to find a post-pregnancy style that is both feminine and country.
- Episode 7: “Masculine Avant-Garde” – Maurice, a baker and devoted single dad, wants to show off his vibrant personality with a new wardrobe as he prepares to open a new storefront.
- Episode 8: “’90s Preppy” – Selena has worn an all-black, goth wardrobe since middle school, but she’s looking to embrace her evolving identity with a more approachable style.
Where is ‘What Not to Wear’ streaming?
All 12 seasons of “What Not to Wear” are streaming on demand with a Philo subscription. Philo costs $28/month after a seven-day free trial.
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This article was written by Angela Tricarico, Commerce Writer/Reporter for Post Wanted Shopping and New York Post’s streaming property, Decider. Angela keeps readers up to date with cord-cutter-friendly deals, and information on how to watch your favorite sports teams, TV shows, and movies on each streaming service. Not only does Angela test and compare the streaming services she writes about to ensure readers are getting the best prices, but she’s also a superfan specializing in the intersection of shopping, tech, sports, and pop culture. Prior to joining Decider and New York Post in 2023, she wrote about streaming and consumer tech at Insider Reviews
