The price of Lululemon’s popular leggings and yoga wear could soon jump by more than 10% because of President Donald Trump’s sweeping reciprocal tariffs, according to industry experts.
The high-end athleisure brand is “in the tariffs bullseye” – with the bulk of its manufacturing sourced from countries that were among the hardest hit hard, William Blair analyst Sharon Zackfia wrote in a note to clients.
Lululemon has said 40% of its products are made in Vietnam – which the US plans to hit with a 46% tariff.
Another 46% of Lululemon’s garments are produced in Cambodia, Sri Lanka, Indonesia and Bangladesh, which face tariffs between 32% and 49%.
If the levies go into effect as planned on Wednesday, the brand’s devoted shoppers could expect to pay 11% to 12% more if the retailer decides to pass along additional costs from the new taxes, Zackfia said.
That means Lululemon’s trademark $118 legging could spike to as high as $132,
More than 60% of Lululemon sales came from the US in 2024 – and now the firm is facing a blended tariff rate of 39%, Zackfia said in the note.
But Zackfia said she expects any price increases from Lululemon “will likely be more surgical than an across-the-board hike.”
Lululemon did not respond to The Post’s request for comment.
During its most recent earnings call, the retailer’s chief financial officer, Meghan Frank, said Lululemon will be “keeping a close eye” on the possibility of broader tariffs.
The company last hiked prices by 10% in 2022.
When the retailer faced added costs during a supply chain crisis in 2021 and 2022, it “took a more cautious approach” to raising prices than industry rivals, the analyst noted.
Lululemon shares rose 2.8% by Friday afternoon, after Trump said he had a “very productive call” with Vietnam, signaling the tariffs could be negotiated lower soon.
Along with Lululemon, several other brands including Nike, Apple Coach and Abercrombie & Fitch could soon spike prices because of their supply chains are tied to Asia.
