McDonald’s is planning to offer cheap menu items going for $3 or less in a bid to win back low-income customers feeling the sting of inflation, sources told The Post.
They said that starting in April, low-cost deals are set to include items like sausage biscuits and four-piece McNuggets for $3 or less, along with a $4 breakfast combo including a McMuffin, hash brown and coffee.
The initiative, first reported by the Wall Street Journal, is aimed at luring budget-sensitive customers who have pulled back on their spending at the fast food giant, particularly on breakfast.
McDonald’s declined to comment on the effort, known internally as “McValue 2.0.”
The company addressed the upcoming menu additions in a message to its franchisees on Monday, saying, “We have achieved incredible progress together and remain committed to meeting ever-changing customer needs.”
The new $3 deal is set to replace the buy-one-add-one-for-a-dollar menu that was introduced last year.
McDonald’s introduced $5 deals in 2024, offering the $1 add-ons starting in January 2025.
The chain hinted at the forthcoming discounts in when CEO Chris Kempczinski said on a February investor call, “We absolutely are going to make sure that we are protecting our leadership position in value.”
Inflation — which held steady in February but could get worse as conflict continues to rage in the Middle East — has prompted other fast food and fast-casual joints to cut prices on some items.
Domino’s Pizza recently introduced $9.99 pies, and Panera is trying to entice customers with $4.99 “mix-and-match” combos.
McDonald’s plans to start training restaurants on the new deals in coming weeks.
