When Anthony Mijoc and Krissan Pattugalan set out to create Mijox, they weren’t interested in simply launching another men’s underwear brand. They wanted to spark a movement—one that challenges outdated norms and encourages men to embrace vulnerability as a source of strength. Rooted in bold design, sustainability, and a deep commitment to mental health, Mijox is more than just fashion; it’s a statement.
The idea for Mijox was born from personal loss. Both Anthony, an accomplished mural artist, and Krissan, a celebrated designer, had lost close friends to mental health struggles. These experiences shaped their shared mission: to create something that would help others feel seen, supported, and empowered. They envisioned a world where men could express themselves freely, finding confidence not in perfection, but in authenticity.
This vision took shape in the form of underwear—designed to be seen. Unlike traditional men’s underwear, which is meant to stay hidden, Mijox box sets combine premium underwear and matching socks to create a cohesive and striking look. The subtle reveal of a waistband or a coordinated underwear and accessories combination isn’t just a style choice—it’s a declaration of vulnerability. For Anthony and Krissan, every product is an opportunity for men to take small steps toward finding the confidence to reveal their true selves.
While neither co-founder came from a traditional fashion background, this lack of conventional experience became their advantage. They approached the industry with fresh eyes, challenging norms and creating a product that stands out in a crowded market. “We didn’t feel bound by the way things have always been done,” Anthony shares. “That freedom allowed us to focus on what really matters—our customers and their needs.”
Sustainability is another cornerstone of Mijox. From the fabrics used to the eco-friendly packaging, every aspect of the brand reflects a commitment to the planet. This blend of style and responsibility resonates with modern consumers who value ethical practices as much as they value quality design.
At $70 AUD ($47 USD) per box set, Mijox offers an accessible way to elevate your wardrobe while embracing a new kind of confidence. Each set is perfect for anyone looking to upgrade their style—or as a thoughtful gift for someone special. With its unique combination of bold aesthetics and meaningful intent, Mijox is redefining what men’s fashion can be.
Looking ahead, Anthony and Krissan have big dreams for Mijox. They aim to become a global leader in men’s fashion, creating a legacy as the “Ambition Unleashed for Men.” But beyond the accolades, their goal is simple: to inspire change. “We want to help people feel comfortable in their own skin,” Krissan says. “To show them that vulnerability isn’t weakness—it’s power.”
Mijox is more than a brand; it’s a lifestyle. It’s about embracing who you are, one bold choice at a time. Ready to join the movement? Visit their website at www.mijox.store or check out their social media pages in Tiktok and Instagram (@mijox.store) to explore the collection. Confidence starts from within, and with Mijox, it’s impossible to miss.
