New York City bodega owners now have an egg-ceptional answer to skyrocketing egg prices.
Amid the egg production shortage caused by the spread of highly pathogenic avian influenza (HPAI) in poultry, more than 50 local convenience stores, known for their made-to-order, on-the-go hot food options, have begun rolling out breakfast sandwiches called “Bird Flu Bailout.”
The classic menu item has been remixed and made with Just Egg, a plant-based egg substitute.
On Monday morning, signs began springing up outside participating delis advertising the fake egg options, like a bacon, egg and cheese.
The pourable and folded food products are made entirely made from plants, with mung bean as the primary source and turmeric added for color.
Plantega
The breakfast items feature plant-based egg Just Egg. (Plantega)
Plantega, a plant-based food access project focused on bringing products to bodegas throughout the city, partnered with the brand to offer some relief over the soaring price of eggs.
In New York, some local stores have resorted to selling “loosie eggs” — eggs sold individually or in small quantities, rather than in dozen cartons. Some savvy street vendors have gone viral on social media for selling “bootleg eggs” on corners, according to some social media videos.
Sal Nagi, owner of the 24-hour Hungry and Healthy market on W. 72nd St. between Amsterdam and Columbus Aves., said customers have noticed that egg prices have doubled in recent months. He said the promotion is a good “better-for-you” option, adding, “I honestly don’t think anyone can tell the difference.”
Eat Just Inc., the company that produces Just Egg, prides itself for being a guilt-free, eco-friendly alternative and claims its production uses 98% less water, emits 93% less CO2 and uses 86% less land than eggs from chickens.
“This is the most important moment in our company’s history,” CEO Joshua Tetrick said in a statement Monday. “Millions of Americans are seeing there’s an egg from a plant for the first time — from bodegas across New York City to convenience store chains in Pennsylvania to rural breakfast spots in North Carolina. We’ve always believed Just Egg is a product for everyone, and this moment proves it.”
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