Business

Omnicom’s $13.5B deal for rival Interpublic gets FTC greenlight

June 23, 2025

Omnicom’s $13.5 billion acquisition of rival Interpublic can move forward on the condition that the new company does not enter agreements with others to steer ad dollars towards or away from publishers based on political content, the Federal Trade Commission said Monday.

The deal would still allow individual advertisers to specify where their ads are shown, according to the agency.

Omnicom struck a $13.25 billion all-stock deal in December to buy rival Interpublic Group, creating the world’s largest advertising agency. Bloomberg via Getty Images

The deal would still allow individual advertisers to specify where their ads are shown, according to the agency. SOPA Images/LightRocket via Getty Images

Spokespeople for the companies did not immediately respond to requests for comment.

Omnicom struck a $13.25 billion all-stock deal in December to buy rival Interpublic Group, creating the world’s largest advertising agency.

Source link

Author

Wesley Scott

Wesley Scott is a seasoned business journalist with a knack for breaking down complex financial matters and corporate trends. With a background that includes seven years working on Wall Street, Wesley brings insider knowledge to his reporting, offering readers both depth and clarity. His articles cover a wide range of topics, from market trends and corporate leadership changes to business ethics and the impact of global events on industries. Known for his ability to identify emerging patterns in the business world, Wesley’s writing serves as a reliable resource for professionals and curious readers alike. Whether covering shifts in consumer behavior or unraveling the dynamics of corporate mergers, Wesley's work ensures his audience stays ahead of the curve.