Health and Human Services Secretary Robert F. Kennedy Jr. teamed up with Kid Rock to shoot a workout video set to the tune of the latter’s 1999 song “Bawitdaba.”
The 90-second spot begins with footage of the men posing shirtless in front of what appears to be a taxidermied bear. It then shows slow-motion imagery of a shark, a military plane and a bald eagle flying, followed by the words “Rock Out Work Out.”
“I’ve teamed up with @KidRock to deliver two simple messages to the American people: GET ACTIVE + EAT REAL FOOD,” Kennedy captioned the video on social media.
I’ve teamed up with @KidRock to deliver two simple messages to the American people: GET ACTIVE + EAT REAL FOOD. pic.twitter.com/PkK8IfkPU4
— Secretary Kennedy (@SecKennedy) February 17, 2026
The public service announcement features the pair in various stages of dress doing various exercises — pushups in a gym, riding a stationary bike in a sauna and playing pickleball in a room with even more taxidermied animals.
It ends with Kennedy, 72, and Kid Rock, 55, drinking whole milk in a hot tub.
Kennedy is wearing jeans throughout the video, even when he submerges himself into what seems to be a tub filled with cold water.
In its first day on social media, more than 11 million people viewed the video on X. Those viewers included “The View” co-host Alyssa Farah Griffin, who served as the White House director of strategic communications during the first Trump administration.
“What the [bleep] did I just watch?” she wrote in response.
Kennedy made headlines last week when he reminisced about his less-healthy years with podcaster Theo Von.
“I used to snort cocaine off of toilet seats,” he confessed.
The political scion said he’s been in recovery for more than 40 years due to his struggles with drug addiction. Kennedy joked during his interview with Von that he’s “saving a seat” for Kid Rock at his rehabilitation meetings.
