They went from the A-list to the naughty list.
Some celebrities are happy to celebrate an end to 2024 — after indiscretions, scandals or controversies caused them to lose hundreds of thousands of followers on Instagram last year.
Lizzo topped the most canceled list, seeing her followers dwindle by 6.7% — or 84,298 — according to SEO platform Ahrefs, which compared the number of followers of over 100 celebrities at the end of the year with how many they had on Jan. 1, 2024.
The “Truth Hurts” rapper’s reputation has been suffering since she was sued by her former backup dancers, who accused her of sexual harassment and weight shaming. Lizzo, 36, slammed the allegations as “false” and “outrageous.”
In March, she made matters worse by performing at a re-election fundraiser for President Biden, and was criticized by her dancers’ lawyer, who called her appearance “shameful” and “a terrible look.”
The Grammy winner took to Instagram to clap back at the hate.
“I’m getting tired of putting up with being dragged by everyone in my life and on the internet,” she wrote.
“All I want is to make music and make people happy and help the world be a little better than how I found it. But I’m starting to feel like the world doesn’t want me in it. I’m constantly up against lies being told about me for clout & views . . . my character being picked apart by people who don’t know me and disrespecting my name. I didn’t sign up for this s–t — I QUIT.”
In August she announced that she was taking a much-needed break from the industry. “I’m taking a gap year & protecting my peace,” she wrote alongside a video of herself in a bathing suit, noticeably slimmed-down.
Jack Harlow saw the second-worse drop in Instagram followers, down 6.4% or 445,263.
The 26-year-old rapper broke into the music scene with the 2020 release of his single “Whats Poppin,” which earned him a Grammy nomination. In 2021, he made Forbes’ 30 Under 30 list and in 2022, even hosted “Saturday Night Live.”
However, in 2023, transgressions began piling up.
In April of that year, he turned heads by releasing a song called “Gang Gang Gang,” centered around him learning that two of his childhood friends were accused of rape and pedophilia.
That summer, he was criticized for cultural appropriation after he was photographed wearing a silk bonnet, which resembled one black women wear, to a soccer game.
That fall, he was also accused of being homophobic after a song he recorded with Kayne West was leaked. The track, “Louie Bags,” had lyrics about his friend and fellow rapper Lil Nas X, who is gay, saying he “would f–k me if I let him.”
Academy Award winner Brie Larson landed in third, losing 279,494 or 3.9% of her Instagram followers.
The controversy surrounding Larson, 35, started when she played the lead in 2019’s “Captain Marvel,” the first female-led solo movie in the Marvel Universe — and was bashed by fans of the franchise, who weren’t happy when she said its press events were “overwhelmingly white male.”
She got criticized for things like “her line delivery, that she wasn’t muscular enough for a superhero, and of course, that she didn’t smile enough” in the film, according to ScreenRant — and there was even a petition to get her removed from the role.
In 2023, Larson reprised her role in “The Marvels” — considered the biggest box-office flop of the year, losing Disney an estimated $237 million — and YouTubers created multiple videos bashing her.
Larson has no time for the haters, and doesn’t Google herself. “I have genuinely never needed to look at the internet to explain to me who I am,” she told Variety.
Camila Cabello lost 2,149,343 of her Instagram followers, or 3.2%, this year.
The singer, 27, started facing heat online as early as 2019, after screenshots were posted on Twitter of her using the N-word and making jokes about black and Asian stereotypes on her since-deleted Tumblr account.
The “Shameless” songstress issued an apology, but the Cuban native added insult to injury this summer, when she decided to involve herself in the highly publicized and longtime feud between rappers Drake — whom she collaborated with on the song “Hot Uptown” — and Kendrick Lamar.
Actress Alexandra Daddario tied for fifth place with Cardi B, both seeing a 2.7% decrease in their Instagram followers this year.
Daddario, 38, who saw a loss of 644,822 followers, wasn’t involved in any obvious controversy, although she did take to social media in 2022 to defend Meghan Markle from haters.
Cardi B, 32, saw her following drop by a staggering 4,489,848.
The rapper, who campaigned for Kamala Harris, ruffled feathers following the November presidential election, after she posted a scathing video with a warning for Trump supporters: “Y’all need to leave me the f–k alone. Because I got one more f–ing cigarette in me before I start lighting your asses up. Aight?”
Rounding out the list are pop star Shawn Mendes, who happens to be Cabello’s ex; rapper Bad Bunny; actress Zendaya; Brazilian comedian Whindersson Nunes, and Khloe Kardashian.
The celeb who lost the most Instagram followers by volume, not percentage, was Selena Gomez, whose following decreased by a staggering 6,261,182.
The singer and “Only Murders in the Building” star started rubbing her followers the wrong way in Dec. 2023, after she confirmed she was dating her now-fiancé, producer and songwriter Benny Blanco.
Her fans took to social media to give their harsh opinions of her new relationship, criticizing his looks and saying she could do better.
Gomez, 32, who announced her engagement to Blanco, 36, last month, publicly commented about the hate she received regarding her partner.
“My own fans, who I adore and feel like have shaped who I am, will say the most hurtful things to me about how I live my life,” she told Time in May.
