Business

Trading platform Moomoo moving into JEMB Realty’s Herald Towers

September 14, 2025

The next retail tenant at JEMB Realty’s Herald Towers will have a mere 2,500 square feet, compared with the 55,000 square-foot jumbo it signed last spring with Old Navy.

But international financial trading platform Moomooo will pack a lot of prestige at the building’s West 33rd Street corner when it opens there next spring.

International financial trading platform Moomooo will open at JEMB Realty’s Herald Tower in the spring. UCG/Universal Images Group via Getty Images

Publicly traded, multibillion-dollar Moomoo, which serves 27 million investors, recently launched its East Coast headquarters in Jersey City. Herald Towers, across from Macy’s will be its first retail location. Herald Towers is a large rental apartment building that was once the McAlpin Hotel.

Moomoo says it aims to bridge the gap between digital investment and real-world engagement, offering hands-on access to advanced tools and educational programming.

Zelnik & Co.’s Corey Zelnik represented Moomoo. JLL’s Patrick Smith acted for JEMB.

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Wesley Scott

Wesley Scott is a seasoned business journalist with a knack for breaking down complex financial matters and corporate trends. With a background that includes seven years working on Wall Street, Wesley brings insider knowledge to his reporting, offering readers both depth and clarity. His articles cover a wide range of topics, from market trends and corporate leadership changes to business ethics and the impact of global events on industries. Known for his ability to identify emerging patterns in the business world, Wesley’s writing serves as a reliable resource for professionals and curious readers alike. Whether covering shifts in consumer behavior or unraveling the dynamics of corporate mergers, Wesley's work ensures his audience stays ahead of the curve.