This trend is a blowout.
Big bouncy blowouts are the hairstyle du jour this year — as beauty gurus clamor to buy old-school hair rollers and the voluminous bombshell ‘do dominates runways, red carpets and even the political arena.
The style — marked by root volume and fluffy, brushed-out curls — has become ubiquitous over the last year, spotted on celebrities, models and political figures more than two decades after supermodels like Cindy Crawford popularized such locks back in the ’90s.
“Volume will definitely be at the forefront of hairstyles in 2025,” celebrity hairstylist Justine Marjan told Cosmopolitan.
“Because of the pandemic, we saw several years of natural, understated looks, but the pendulum has swung now, and everyone is ready for bigger, more dramatic styles.”
In fact, at the London-based salon Duck & Dry, “big and bouncy” blowouts are the most requested style, Fatima Naveed, senior brand manager, told The Guardian.
Grammy-nominated Sabrina Carpenter is perhaps one of the most prominent proponents of the big blowout, regularly styling her blond tresses in a mane of ultra-bouncy, brushed-out curls.
In conjunction with her infamous curtain bangs — another ’90s staple that sparked a frenzy of their own last year — it’s the perfect storm for the blowout’s revival, London-based hairstylist Dale Herne told The Guardian.
Model Kaia Gerber, the daughter of Crawford, emulated her mom’s picture-perfect blowout in a recent snap on Instagram, and mere weeks ago, Kylie Jenner rocked a similar ‘do at the Golden Globes while wearing an archival Versace gown first donned by Elizabeth Hurley in 1999.
Meanwhile, at the spring/summer 2025 runway show for 16Arlington, models sported “bombshell blowouts” created with old school velcro rollers and a hood hairdryer, per The Guardian. Not to mention, Victoria’s Secret — known for its lingerie-clad models dolled up with blown-out tresses — revived its legendary catwalk last fall.
On TikTok, beauty fans have concocted hacks to achieve “overnight blowouts” with socks, satin rods and other miscellaneous household items. Creators have also incorporated hair rollers as part of their styling routine to achieve the so-called ’90s blowout, posting tutorials on the app.
In a video removing velcro rollers from her hair, influencer Olivia Hatcher called the ’90s style her “favorite. Meanwhile, a popular content creator named Caroline, who goes by @ogcg, is known for her usually roller-adorned hair and daily “bang reveals,” in which she unravels the velcro roller from her voluminous fringe.
The blown-out looks follow on the heels of the ’80s bouffant trend, spurred by Miley Cyrus’ Grammys sky-high mane last year, and the obsession with the buzzy Mormon MomTok influencers and stars of the hit Hulu show “The Secret Lives of Mormon Wives.” Their notorious “Utah curls” — with barrel-curled, Rapunzel-like hair extensions — are a bit more polished and less voluminous than the traditional tousled ’90s blowout.
Politicians like Kristi Noem, the recently confirmed Secretary of Homeland Security, was recently photographed with blown-out curls while donning an ICE uniform and a full face of makeup, a look that earned her the nickname “ICE Barbie” but was scrutinized by critics online.
First Lady Melania Trump’s White House portrait also paid homage to the blowout trend, but in a “very controlled” coif, art and culture historian Elizabeth L. Block told The Guardian, describing the look as frizz-free with “not a single hair out of place.” While the stately style deviates from the ’90s revival, what “they all have in common is an overt femininity,” she added.
“It’s a powerful look,” Herne told the outlet of the buzzy blowouts. “It gives you width, height and shine. Any woman with that hairstyle is going to stand with their spine a little straighter.”
