He’s going from cereal bowl to Super Bowl.
A viral photo of William Shatner eating a bowl of flakes while driving in Los Angeles was actually tied to a Super Bowl ad.
The iconic “Star Trek” actor said that a photographer snapping publicity shots for a Kellogg’s commercial asked the 94-year-old to get behind the wheel with a spoon and bowl in hand, TMZ reported.
He told the outlet it was one of the silliest photos he’s ever posed for.
The ad will ultimately feature Shatner aboard a spaceship rather eating breakfast behind the wheel.
It’s focused on having enough fiber to go to the bathroom, he told TMZ.